I got a great piece of advice from retired businessman who became my mentor and helps me get my intention to reservations.
He told me that many companies not because, while the impetus may be the owner is a passion, they still have to their clients. He spent some time living in Canada and became a big fan of Canadian football. But he is on the point that if he started the football paraphernalia and had a CFL all things he was likely to go belly.
But if it will be able to NFL and the American College Football could also run his CFL state of affairs, because they will have a wider choice and a better chance at his side intersecting with such things football fanatics are looking for. This is the intersection between the vision of the owner and customers want, where he gets money.
Then suddenly he asked me when I was planning to accept credit cards. I told him that I wanted to get to base operations before so I did not and that, in my current business plan had the intention to install a seller of services about nine months!
He smiled in a way very understanding and asked whether I knew what were the statistics on the use of credit cards on the Internet and I told him I saw a figure - 80 percent bought on the Internet is all paid by credit card.
Then he asked me, as Internet shoppers have to know the difference between my new company and competition. I do not have an answer in this one, which led him to the next point. Although can not be some delay in sound thinking in cash spending on a credit card merchant services business from the point of view, my shop, no one will care site.
They only shopped at that spot, that somehow their interest, but do not have a credit card processing. And they probably did not ask when you should return - to click and never return.
It was all about the intersection of making a difference - they want to pay by credit card merchant account and I have the possibility of e-commerce. And then really drove the point home.
When my business was my passion, I do not want to make money? He knew the answer, but what was the point was that the online credit card processing is a proven way of conducting business, sales and profits. And because the vast majority of online purchases are made using a credit card there would be no good reason it should be implemented step of faith and have a credit card processing days?
The more he talked the more I was starting to look at my business, such as “net client, rather than net shop owner. When you shop on-line I almost always pay by credit card. In fact, I can not remember the last time I used, but anything a credit card. So why would not offer the same services looking for?
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